If you’re running an ecommerce business, you’ve likely heard the saying, “You can’t please everyone.” And it’s true. Trying to cater to everyone can spread your resources thin, dilute your brand, and leave you feeling like you’re constantly spinning your wheels. That’s where defining your Ideal Customer Profile (ICP) comes in—a smart, focused way to … Continue reading How to define ICP (Ideal Customer Profile) for an Ecommerce Business and Why It’s Important?