How to Build a Website for a Sustainable Product Brand

Papermint.in creates 100% recycled, unbleached paper products. It combines style, sustainability, and functionality to offer eco-friendly stationery. With a vision for a greener future, Papermint.in is committed to helping businesses embrace sustainability. Founded by women entrepreneurs, Papermint.in strives to lead the way in sustainable stationery solutions with passion and innovation.

Problem

Papermint.in faced significant challenges with its incomplete and outdated website. To grow its B2B business effectively, the company needed a stronger online presence. The goal was to create a website that aligned with Papermint.in’s eco-friendly mission and addressed the needs of corporate clients.

The existing online presence was limited, with the following barriers:

• Ineffective Management of Corporate Inquiries: This hindered the company’s ability to capitalize on sales opportunities.
• Failure to Attract Ideal Customer Profiles (ICP): The website didn’t cater to corporate managers and purchase engineers, which are key target audiences.
• Lack of Clear Communication: The sustainability story and benefits of eco-friendly products were not effectively conveyed, reducing the brand’s competitive edge.

Without resolving these issues, Papermint.in risked losing valuable opportunities to position itself as a leader in sustainable stationery for B2B clients.

Challenges Faced

1. Incomplete Website
   The existing website was only 20% complete, making it difficult to update, customize, or scale.
2. Limited Features
   The platform restricted essential functionality, such as the ability to handle corporate inquiries effectively with tools like a “Request for Quote” form.
3. No Online Visibility
   Without a fully functional website, Papermint.in struggled to showcase its sustainable stationery products and engage with potential B2B clients.
4. Target Audience Mismatch
   The website did not resonate with Papermint.in’s ICP of corporate managers and purchase engineers.
5. Unprofessional Product Display
   The absence of professional product photos reduced the visual appeal and credibility of the website.
6. Lack of Brand Identity
   The website lacked a cohesive brand style that reflected the company’s eco-friendly mission and values.

Solutions Implemented

1. Developed a Cohesive Brand Style
   Papermint.in adopted a green and beige color palette that resonates with its eco-friendly mission and target audience. This palette was used consistently throughout the website to create a strong brand identity.
2. Enhanced Target Audience Focus
   An ICP analysis was conducted to understand the specific needs of corporate managers and purchase engineers. The website’s design and messaging were updated to cater to this audience effectively.
3. Added Key Features
   Features like a “Request for Quote” form were introduced, enabling easy management of corporate inquiries. Dynamic product pages were also developed to better showcase Papermint.in’s offerings and sustainability story.
4. Improved Product Representation
   A professional product photoshoot was organized, and high-quality images were integrated into the website, enhancing its visual appeal and engagement.
5. Highlighted Sustainability
   Content was curated to emphasize the environmental benefits of Papermint.in’s products, such as water and energy savings. The website reinforced the company’s mission to promote sustainability.

Results Achieved

1. Strong B2B Positioning
   The website now aligns with Papermint.in’s sustainability mission and effectively meets the needs of corporate clients.
2. Improved Functionality
   The “Request for Quote” feature allows seamless communication with potential clients and supports future updates and growth.
3. Enhanced Brand Perception
   High-quality visuals, coupled with the green and beige brand style, have improved Papermint.in’s professional image and eco-friendly identity.
4. Increased Sustainability Advocacy
   The brand’s environmental efforts and product benefits are now prominently showcased, attracting more environmentally conscious B2B clients.

Impact of the New Website

1. Increased Visibility
   The revamped website effectively showcases Papermint.in’s products, mission, and brand identity, making it easier for potential clients to discover the brand.
2. Better Engagement
   Corporate clients can now easily request quotes, resulting in a significant increase in inquiries.
3. Strengthened Trust
   The polished design, cohesive brand style, and professional visuals have enhanced Papermint.in’s credibility and customer trust.
4. Sustainability Advocacy
   Papermint.in’s commitment to the environment is now more visible than ever, setting it apart as a leader in the sustainable stationery market.

Conclusion

By addressing its website challenges, Papermint.in successfully transformed its online presence. The new website features a cohesive green and beige brand style, targeted messaging for corporate clients, and tools like a “Request for Quote” form. These updates, along with a strong emphasis on sustainability, have positioned Papermint.in as a trusted leader in the eco-friendly stationery industry. With its enhanced digital presence, the brand is now poised for future growth while staying true to its mission of creating a greener future.